Tagged nonfiction

Raegan Moya-Jones was a mother in her thirties when she decided to start her own company selling baby blankets. Despite lacking a business education or any knowledge of the textile industry, she launched aden +... Read More...

The Power of Story to Change Organizations

General Electric (GE) became one of the largest entities in the world not by continuing to develop new ideas, but by buying other companies, and expanding into financial services. In her book, Imagine It Forwar... Read More...

How to Create a Successful Culture

In the 2000s, Disney created one unprofitable movie after another, from Brother Bear to Home on the Range (remember those? Me neither.) Disney ended this decades-long losing streak by bringing in Ed Catmull and... Read More...

The Dangers of Ad Creep, An Interview with Mark Bartholomew

Large corporations are now utilizing brain scans, digital tracking, big data, and even facial recognition software to script and target their advertisements. In Adcreep: The Case Against Modern Marketing, Mark ... Read More...

Women’s Relationship to Food, An Interview with Laura Shapiro

What She Ate: Six Remarkable Women & The Food That Tells Their Stories by Laura Shapiro has been described by critics as “tough, elegant and fresh,” “unique and delectable,” and “redeeming” all of food writ... Read More...

Is Advertising Coming to an End? A Review

Advertising is not something most people think much about, even though it’s a 600-billion-dollar industry aimed at influencing our behavior. When we do think about it, it’s usually in annoyance. Andrew Essex ar... Read More...

Can Wine Transform You? An Interview with Bianca Bosker, Author of Cork Dork

In a little over a year, Bianca Bosker transformed from a complete wine amateur to a certified sommelier. Cork Dork documents her journey through wine cellars, Michelin-starred restaurants, blind tastings, Bacc... Read More...

Are American Preschoolers Burnt-Out? A Review of The Importance of Being Little

The Importance of Being Little by Erika Christakis provides an erudite and personal perspective on the ideal environment to raise preschoolers (hint: it’s not filled with worksheets or reading apps.) Although t... Read More...

Can a Mom Be a War Photographer?

Mary Sullivan